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General Products

Why should I buy Forever Living Aloe when I can buy other brands more cheaply?

  • We are the world's largest grower and distributor of Aloe Vera. We own plantations in the USA and the Caribbean - both prime growing climates. Therefore we can tell you EXACTLY how and where our Aloe was grown. For example, we know and can assure you that no pesticides or herbicides are used in our Aloe Vera fields.


  • We control the whole process, from choosing which leaves are ripe for harvest, right through to the storage temperature after bottling. We are not dependent on any other supplier. Our Gel is extracted from freshly harvested, mature leaves and stabilised to protect its essential nutritional content within hours. The stabilisation process is patented by Forever Living Products' President Rex Maughan.


  • No artificial flavouring or colouring is added to our Gel. As there are many harvests during the course of the year, colour and taste may vary. It has been known for some companies to add bleaching agents to their Aloe Vera products, to keep the colour consistent on the shelves, all year long. We firmly believe that the colour is NATURAL and HEALTHY. Although a large proportion of Aloe Vera Gel is naturally composed of water, anybody seeing the raw Gel will know that it is not a thin clear liquid.


  • Our Aloe Vera Gel is NOT homogenised or filtered. Our drinks have a rich pulp which settles and contains much of the goodness of Aloe Vera that is necessary in our daily diets.


  • The Food and Drug Laboratories of New York have declared that our Aloe Vera Gel is `essentially identical' to the raw Gel. In other words, drinking our Aloe Vera Gel is like breaking open a leaf and scooping out the Gel.


  • There is a complete 60 day satisfaction guarantee on all our products, which is not offered on most store-bought Aloe Vera.
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